Here’s Why a Digital Marketing Agency is Better for Your Business Than an SEO Specialist or Website Designer

If you’re missing any one of those factors it’s difficult to attract new customers and succeed. Nowhere is that truer than online, when it comes to your business’ digital presence. To get seen online, you need the total package: a great website and smart SEO. The problem is, most SEO or web design companies only offer one piece of the puzzle. 

A great-looking website with no SEO will get buried in search results. A well-optimized site with poor design will get ignored by customers. Marketing is much more comprehensive than building a cool website or plugging in a couple keywords which means looking beyond an SEO specialist or pure designer to help you. What you really need is a full-service digital marketing agency to put your business ahead of your competitors.

What’s the difference?

An SEO specialist ensures your website achieves a high ranking in search results. They take care of behind-the-scenes operations that give your website traction on search engine results pages (SERPs). This includes tracking a keyword’s effectiveness with analytic tools and monitoring the website’s overall performance. Basically, an SEO specialist drives traffic to your website.

On the flipside of things, web designers focus on what customers see. They come up with the best color schemes and web page layouts so your content is pleasing to the eye. Web designers value the customer experience so they make sure your website is user-friendly. They take care of everything from the images, to the text, to the way the site behaves on different devices.

A digital marketing agency offers both SEO and web design services as well as a full suite of skills. These are big-picture agencies that understand that a website is only as good as the sum of its parts. Digital marketing agencies pursue a variety of strategies like email campaigns, digital advertising, social media management and more. In short, digital marketing agencies provide all the services necessary to make your business as visible as possible online. 

The big picture matters

Building a successful, growing business means focusing on the big picture. It means looking both short-term and long-term. Partnering with a digital marketing agency helps you envision success and forge a path to get there. The agency you choose will implement SEO and web design, with a clear purpose in mind.

Digital marketing agencies don’t just want to sell you a service. They want to help you make the most of your budget and ensure you get a return on your investment. Their entire business is centered on client success—you’ll only want to keep working with an agency that can prove themselves in the form of results!

Kickstart success online

It takes a concentrated effort to get your business off the ground in a sustainable way. You need more than a well-designed website—you also need a strong SEO focus, solid brand and smart marketing approach. Make sure you’re working with a digital marketing agency that can deliver all that and more! Contact NJ Local Marketing today .