5 Essential Digital Marketing Trends For Your Business

1. Data Changed Digital Marketing For Good

Data science is revolutionizing the 21st century, and according to a Harvard Business Review, it is the sexiest job of this century. It also says that if companies miss out on utilizing it, they might risk falling behind their rivals & miss out on great advantages.

Additionally, according to Glassdoor, the data scientist is #2 compared to other roles, and the median base salary is either at par or more than other roles.

Why is data science becoming so crucial? Well, in today's time, data or information is the new gold. If you have the right data, you can make an abundance of profits. Many businesses source data through different mediums, but most of this data is junk. Skilled data scientists can source valuable data that can help skilled digital marketers improve their campaigns.

How can you take advantage?

• Step 1 is to gather quality data sources. There are multiple analytics tools in the market for each marketing channel. You can outrank your rivals by using their data to determine their strategy and using the right SEO tools to improve yours.
• Step 2 is learning data analysis skills. Apart from data scientists, digital marketers should learn some basic data analysis skills. This can include understanding statistics, learning relevant spreadsheet formulas, and understanding how your data is collected.

2. Optimizing For Search Intent

According to Alexa, search intent plays an imminent role behind a search query of users. Why? Well, users are trying to find something, learn something or want to take some action. Understanding your audience's search intent can help you get better results for your digital marketing campaigns.

You should consider optimizing for search intent as it is an essential content marketing trend and strategy. Your main aim should be to offer appropriate solutions to whatever your audience might be searching for.

This can benefit you in many ways, such as:

• Driving more conversions
• Boosting brand awareness
• Increase in customer retention rate
• Staying relevant

How can you take advantage?

If you hire our marketing agency in NJ, we can help you curate content according to different types of search intent. For example:

• Informational: Creating content around information your audience might be searching for
• Navigational: Help your audience look for directions to a landing page or a website
• Commercial: Create content that can help customers looking to research a product or service
• Transactional: This is where users usually make the purchase; creating an optimized landing page can help

Our NJ SEO Agency is well-equipped to optimize your website for search intent.

3. Video has proven to be an essential marketing channel

The trend has shifted from textual or still images to video marketing. You may have read articles stating that x percentage of people report getting convinced to make transactional decisions after watching a video. You can see this pattern everywhere on the internet:

• According to Wyzwol, 91% of marketers believe the pandemic has made video marketing more crucial for brands.
• Hubspot reports that marketers are using video as the major marketing media in 2021, followed by blogs & infographics.

Videos are truly a great form of marketing media for both consumers and businesses. Companies not investing in video marketing might not be able to avail the full potential of digital marketing. Videos can display the benefits of products or services much better than written content.

How can you take advantage?

• Many businesses are still not using video marketing in their digital marketing campaigns, so this is your time to stand out.
• You can hire contractors or our marketing agency in NJ to create ravishing videos for your business.

4. Omnichannel Marketing Is A Must

Multi-channel marketing is one of the best ways to give your existing or potential consumers access to your current offers, services, products, and support services. Omnichannel marketing means marketing across multiple platforms, networks, and devices.

This phenomenon is easily observed in eCommerce. For example, Amazon lets you place orders in online stores and mobile apps. Additionally, Amazon offers some of the most effective customer support, including live chat, a chatbot, and contact through email or call.

Our agency for online marketing in NJ offers amazing benefits with omnichannel marketing. This claim is backed by real-life results:

• According to Omnisend, omnichannel marketing campaigns see 287% better conversion rates than single-channel marketing campaigns.
• According to Gartner, today's customers expect businesses to have a presence on multiple channels for their convenience.
• From the analysis of the 6000 Effie Award-winning campaigns, it is clear that marketing across more channels enhances the customer experience. Hence, potential conversion rates improve.

How can you take advantage?

• Similar to video marketing, many businesses are still not using omnichannel marketing. This means you can have the edge over your rivals.
• If you're still not using omnichannel marketing, start now to improve your customer experience. Reply to comments, DMs, emails, tweets, etc.
• Try offering your products or services on mobile apps.

5. Brand Storytelling

Brand storytelling is not new, but it is still a crucial digital marketing trend that you should consider in 2022. Why? Every brand has a story to tell, and customers love learning about the brand they use.

With the right storytelling, you tap into the opportunities of your customers connecting with your brand on a deeper level. This can help you develop more loyalty and add a voice to your brand. The more authentic your storytelling will be, the better response you will receive.

You can help our marketing agency in NJ by answering the following questions:

• Who are you?
• Why did your brand come into existence?
• What makes your brand different?
• What problems is your brand solving?
• Who is your target audience?
• How did your brand reach where it is today?

How can you take advantage?

• Even though brand storytelling has been in existence for many decades, not all businesses have tapped into its full potential. This can give you a tactical advantage over your competitors.
• Hire our best NJ SEO Agency to create the right narration for your brand. This will evoke emotions in your target audience.
• Use creativity to reach your audience and allow them to connect with your brand.

With these essential trends, your business can experience the full power of online marketing in NJ. But if it’s all too much for you to handle alone, you can take professional help from our reliable marketing agency in NJ.