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Does my business need a professional website designer?

Tom Sawyer • January 22, 2022
Best Web Designers In New Jersey

Whether launching a startup or looking to inject new life into your existing business, a new company website is one of the best assets to make this happen. If you’re looking for affordable website design in NJ, finding professional website designers should be at the top of your agenda.


This simple guide to affordable website design in NJ will help you gain a better understanding of the whys, whats, and hows of professional web design by answering your key questions, such as;

  • Why does your New Jersey business need a professional website?
  • How can a professionally designed website boost your bottom line?
  • What are the key features of a great business website in NJ
  • Why should you hire a professional web design team in NJ?
  • What should you look for in local professional website designers?

To learn more about affordable and professional web design in New Jersey, call us today!


Why does your New Jersey business need a professional website?


Before committing to any business investment, you must first verify that it is the best solution for your company’s future. Regardless of what industry your New Jersey business works in, a professionally designed website will become one of your most valuable assets. 


By now, you’ve almost certainly read or heard plenty of anecdotal evidence about why you should have a business website. However, the statistical analysis backs this up too, as is shown by the following points;

  • 75% of consumers admit to making judgments on a company’s credibility based on the design of its website.
  • The global eCommerce industry is worth 4,891 billion dollars while over 200 million Americans have shopped online.
  • A huge 63% of all shopping experiences in 2021 begin online while this figure continues to grow by the year.
  • 88% of consumers who search for a local business will visit a store or make a phone call within 24 hours of their initial search.
  • 73% of businesses invest in unique web design to stand out from the crowd and engage with customers in style.


NJ's Best Website Design Company
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All research shows that modern consumers are increasingly likely to discover new brands via online channels and demand high-quality websites from the businesses that they use. Moreover, your competitors are using online channels. Failure to match them can see the company fall behind.


Whether you are looking to generate sales via your online channels or attract more customers to your brick-and-mortar store, a world-class website can help you evolve from surviving to thriving.


Not least when you have the support of a caring and cost-effective web designer by your side!


How can a professionally designed website boost your bottom line?


A professionally designed website isn’t a vanity project. Crucially, there are clear links between web design and the likelihood of sustained success from both online and offline audiences. 


The best business websites essentially provide a 24/7 shop window to present products and services while also allowing visitors to learn more about the brand and the people behind it. A huge 86% of consumers are happy to pay more for a better customer experience and the chance to engage with a brand or learn about its offerings on their terms feeds into this.


There are many reasons why a website will boost your bottom line, including but not limited to;

  • It opens the door to a far wider audience without the need to open additional brick-and-mortar stores,
  • More consumers will find and interact with your business instead of its competitors,
  • It is an asset that can be used to upsell products, especially when you capture client details and track their data,
  • Consumers will trust the legitimacy of your business,
  • The website encourages multiple interactions, which is vital because it takes seven touch points to convert a sale.


Building a website does require an initial outlay but the ongoing costs are quite small. The website is the most valuable tool while ideas like content marketing can bring 3x as much revenue despite costing 62% less than traditional methods.


If you want to unlock the full potential of any business in New Jersey and beyond, an affordable website designer can be the greatest ally of all.


What are the key features of a great business website in NJ?


Knowing that you need a quality website to achieve your business goals in New Jersey is one thing. However, ensuring that your domain has all the key attributes needed to thrive is another altogether.


Our comprehensive web design packages in NJ provide all the key features you could ever need. Some of the key factors are detailed below:

  • Reliability. There is very little purpose in having a website that fails to function as it should. Choosing the right web host, CMS, and frameworks to ensure maximized uptime will provide the perfect platform to build upon. 
  • Universal appeal. Statistics show that mobile browsing now dominates desktop browsing. The best websites should look great and function perfectly on all devices while apps are another issue to consider - as around one-third of firms have one.
  • Content. A regular stream of content is needed to keep customers engaged. It can boost your visibility, establish your place as an authority, and make people aware of new products or services. It gives them more value, which can lead to more sales.
  • Credibility. Establishing trust is a challenge when face-to-face interactions aren’t available. 92% of consumers read testimonials, which makes them a key feature. Clear contact details, return policies, and customer care should be considered too.
  • Relevance. Given the amount of time people spend on social media, gaining relevance on the platforms used by your target market is key. Likewise, local SEO, PPC, and digital marketing can be used to great effect.


Of course, there are plenty of additional features that may be needed for some businesses, such as payment processing facilities. Meanwhile, all stats surrounding cybersecurity show that this must be a priority at all times. Working with an affordable web designer in NJ that understands all of these features is key.


Why should you hire a professional web design team in NJ?

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One of the big questions surrounding your web design in New Jersey processes revolves around whether to take the DIY or professional route. As already stated, 73% of businesses have unique design features. Many of those will require the help of professional website designers. And this is far from the only reason to take this path.


Given the importance of this asset, dedicated website designers in New Jersey are the best solution by far. Here’s why;

  • Stay ahead of the game. Only 22% of marketers believe they are ahead of the curve for web design. Hiring a web designer in NJ gives you the best chance of utilizing the latest tools, techniques, and tactics needed to keep consumers returning to your site and business.
  • Save time and money. The time spent building a website would distract you from actively running your business. When combined with the fact that you’d often choose more costly web hosts and on-site tools, the benefits of a designer are clear - not least because they bring better results too!
  • Get a comprehensive service. In today’s climate, a great website needs to look great on all platforms while also incorporating the above key features of social media integrations, cybersecurity, and more. Affordable website design in NJ combines these features with local expertise.
  • Gain an online presence rather than just a website. Awareness is only one ingredient in the recipe for success. Professional web design services ensure that your brand builds trust and credibility while also reaching the right audiences to ensure optimal ROIs.
  • Design built with consumers in mind. What you think visitors want isn’t always the same as what will generate the best results. For example, 73% of designers agree that slow response rates are the top reason for people to leave. When sites are designed to combat issues like this, conversions can soar.


Last but not least, outsourcing this aspect of the business to an expert in the field will bring peace of mind as you’ll know that the best results for your company are guaranteed.


What should you look for in local professional website designers

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When choosing to work with website designers in New Jersey, you must ask yourself whether you are getting the right service. Anything less than the best will open the door for your competitors to take advantage. Frankly, this cannot be an option.


For the very best professional website design services in New Jersey and beyond, you must not overlook any of the following factors:


  • The website designer’s track record for helping companies like yours. This can be seen via their portfolio, background, and client reviews.
  • Whether they can provide a full package that includes design, content management, social media integration, cybersecurity, and email marketing support.
  • The website designer’s understanding of business in New Jersey and how it may impact the goals of the website and your company as a whole.
  • Whether the designer provides clear communication and keeps you updated about all aspects of the venture at all times. 
  • The transparency of all services, including the anticipated costs and timeframes. This allows you to make calculated decisions.


We sell high-quality websites at affordable prices and comprehensive digital marketing strategies that cover all of the above points and more. To find out more about how we can transform your New Jersey SME’s online presence with a world-class website, get in touch today!


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